Sole Founder Services Marketing

I used to view marketing transactionally and anaytically, I used to think marketing was some kind of thing I did in a separate part of my business, and I used to think it was all easy.

Most all of what I thought about marketing is not true.

Thought I would share some marketing advice for all those sole founders out there selling services online.

Take a look at the video above. It’s 40 seconds, and there’s no selling anywhere. The goal is simply to introduce myself to you, make you smile, and tell you what I do. If I get a smile, it’s a win. If I get a smile from a thousand people, it’s a big win. It’s emotions, across a large volume, driving personal engagement, over a long period of time.

It’s a slow Saturday morning. I got up and decided to share my marketing experience. I know a lot of other folks who sell services online, and I think I know more now than I did a year ago.

My wife gets up, starts brewing a cup of tea, and sits beside me.

“What are you doing?”

I think for a moment.

“I’m writing down the things I’ve learned about marketing so that I can help people online not make the mistakes I’ve made and begin a long-term conversation with some of them that might end up in a sale two years from now. But most likely not. I’ll consider myself lucky if I can just help them out in some small way a tiny bit at a time, over the next five to ten years or so.”

That’s sole founder services marketing.

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December 21, 2013

2 responses to Sole Founder Services Marketing

  1. Brian C. Lanham said:

    Marketing is the #1 area I did poorly in my business. This is helpful and I look forward to more.

  2. Very good article. Marketing has certainly changed a lot in the past 15 years.

    Driving that initial traffic and getting those eyeballs (especially without a budget) is quite tough though!

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